Jumia’s Black Friday: Why is it called a ‘Black Friday’?

Jumia’s Black Friday: Why is it called a 'Black Friday'?
1952 is when Black Friday started in the United States.

It started as an unofficial holiday where retailers offered incredible discounts of up to 80% discounts on goods sold which attracted masses of consumers who queued outside retailers’ shops in pursuit of purchasing as many discounted products as possible.

It is dubbed ‘Black Friday’ because many retailers were recorded to make their highest profits and it correlates with business recordings where red ink signifies losses and black signifies gains.

It is called Jumia Black Friday because Jumia’s main aim is to offer discounts for its consumers and at the same time make significant profits from electronics, appliances, computing gaming and fashion. Note that it is done annually.

Each year Jumia has its own infographics where they show its sales and the international companies they have partnered with as shown below.

Customers make their purchases by making orders through their official website (www.jumia.co.ke) of products of their choice. Payments can be made prior to delivery or after via cards or bank transfers and pay bills.

READ: Amazing deals on Jumia Black Friday 2022 & How to get them

Jumia Black Friday commenced on 4th November 2022 and will end on 30th November.

During this Black Friday, flash sales occur rapidly, and products sold go out of stock in a few minutes due to an incredible amount of purchases.

Customers get the privilege to save money and enjoy massive discounts while shopping with the largest online retail store in Kenya.

About the Author


Student at Multimedia University of Kenya.

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