Njoki Daniel: Entrepreneur who began fruit vending business with Sh. 500 to facilitate studies

Njoki Daniel: Entrepreneur who began fruit vending business with Sh. 500 to facilitate University studies
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Njoki Daniel is the owner of Njoki’s Fruit World. She began her business, located in Kitengela, when she was 24 years old so that she could facilitate her studies on campus.

Brenda Njoki Daniel has been trending for a while on Twitter after marketing her business which sells fruits, fruit juices, smoothies, salads, milkshakes and detox juices.

The beginning

Njoki, a mother of one, began selling fruit juices five years ago with a meager Sh. 600 as initial capital. Turns out the Sh. 600 would become perhaps her best investment yet. Njoki’s dream was to see herself out of campus, financially.

She hawked fruits in different offices. She recalls that sometimes, she would be chased away as hawking was prohibited in some offices.

“I ventured into the business five years ago after investing Sh. 600 and started hawking fruits in Kitengela. I would go to offices and be chased away as hawking is not allowed in offices but some days I would be lucky and they would allow me to sell the fruits,’’  she says.

Starting her Shop

She hawked her fruits for a while, saved up some money and managed to build a sustainable network of loyal clients. She wanted to build a physical shop and stop hawking fruits, and this dream came to pass in 2021.

“From hawking to opening a shop was a blessing for me, all those times I was chased away from selling really taught me resilience. I saved enough and got this space where I now sell to my existing clientele and I get customers who would be walking and out of curiosity they buy from me,’’ she said. 

These are the top 10 young millionaire entrepreneurs in Kenya

Social Media Leverage and Setbacks

Njoki Daniel proceeded to use Social Media to market her business; a move which has turned out to be one of her greatest assets. Through online platforms, she has managed to attract lots of clients.

She uses online delivery methods to ensure her products reach customers who are not able to access her physically.

On social media, she’s had her critics but that didn’t stop her from advertising her products.

The other challenge she faces is the climate change impact which makes it hard to find fruits and unpredictable to tell when some fruits will finally hit the markets.

Her most difficult season has been the cold and rainy seasons when she barely gets her hands on fruits and suppliers also hike fruit prices.

To deal with this, she saves three months’ worth of rent so that she does not find herself in any trouble.

In the future, Njoki Daniel hopes to expand her business and open branches in other places. She says that it will provide her with a chance to create employment for other women.

Her advice to young people is that they should not sit around and get comfy while expecting a white-collar job to land. She encourages them to find something to do.

She says that with determination, resilience and social media, the youth can be able to come up with successful businesses.

About the Author
Joshua Kalata

Joshua Kalata

Actuary and Blogger

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