Kenyan techpreneurs develop app to help youth manage their finances better

Kenyan techpreneurs develop app to help youth manage their finances better
Alistar Gould, the chief operating officer of Tulix, a financial app. Right: Brian Muriu, Tulix co-founder
Two techpreneurs have launched a payment platform that helps users make better financial decisions by tracking and analysing their expenses.

Brian Muriu and Alistair Gould, co-founders of Tulix, the mobile application, say they target young African adults keen to understand their finances better.

“People share money daily for different reasons, from supporting their families at home to purchasing food and household goods to medical and education expenses. Our solution allows you to manage all these different spending needs from just one mobile app,” says Brian Muriu, the CEO and co-founder of Tulix.

The app allows users to open multiple wallets called ‘jars’ for collaborative budgeting, increased visibility, and better management of funds.

With the app, customers can monitor their spending habits and ensure they spend wisely. Customers can also monitor their shared jars and ensure the common goal is achieved.

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“The app helps you build the necessary financial discipline needed to achieve long–term financial goals. Your overall budget and spending are housed in one space.”

Mr Muriu founded Tulix in January 2021 with Alistair Gould, who is the chief operating officer, after securing funding from a start-up accelerator programme called Antler.

Mr Gould says customer deposits are held by licensed banks which the Central Bank of Kenya regulates. Tulix works with iPay, a licensed payment partner authorised to receive and hold customer funds.

They only provide the technology. They have also partnered with Ndovu, a savings and investments platform.

On challenges and hitches encountered so far, Mr Muriu says that they have had to spend a lot of time and effort to understand the needs of their customers.

“Research and continuous iteration of the product is time intensive and costly. We’ve also faced challenges identifying suitable partners to help us launch and scale responsibly,” he adds.

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Joshua Kalata

Joshua Kalata

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